“PERFUME EVOLUTION”, PHILOSOPHY BEHIND THE BOTTLE

Michelyn Camen gave me the occasion to explain the Oud Caravan project and the philosophy behind it in an interview on Cafleurebon.
I invite you to discover the explanation on the “Perfume Evolution” that we are living in the present years.
Unconventional thoughts about perfumery blogs
Bloggers have been increasingly courting the industry for recognition (Fifis awards, seats in committees, invitations to events…) and some of them are losing sight of their original mission of promoting conscious consumerism.

About the perfume industry
The industry cannot anymore impose its own criterions and logic, the consumer is gradually gaining the power to impose his will to shape the products, and the refusal of the industry to compromise is digging a growing abyss between what the people really want and what the industry offers.

About philosophy of perfume
My philosophy as a natural perfumer is to produce “Real perfumes made for real people with real ingredients”.I am wondering what philosophy is behind “synthetic crap made for profits with deceptive marketing”

About Indie perfumers
The new generation of perfumers are friendly, idealistic and passionate, the opposite of what a perfume corporation is.

A draw for a bottle of Oud Caravan and much more… on CAFLEUREBON

I shall be glad to have your comments.

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Category: Natural Perfumery
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