Perfumery seminar day 5


Today we unveiled the road that brings from olfactory language to olfactory psychology.

Olfactory language enables you to write stories with smells, olfactory psychology gives you the understanding of what stories should be narrated to different people and different publics.

In the afternoom the students were finally let loose, after 5 days, to compose a perfume of their invention all by themselves. A “fantasy perfume”. We then bottled it.


The lady who owns the perfumery shop in Riccione visited us and smelled the 10 different versions of her fragrance that were executed yesterday by the students.


She selected 2 fragrances from the ten.

Her visit was a didactical highlight. She is a lady whose work is to choose the perfumes that she will sell to her customers. She examined the fragrances that the students made on fifth day of course and evaluated them to be of a quality level that could be her own signature scent for her exclusive niche perfumery.

What more do my students need as a proof that they are now perfumers?
Real perfumes made for real people with real essences, and now we have a real customer.

Dear students, we shall now make a competition. I shall compose her perfume and present her 3 proposals, my own and the 2 she selected. They will be just numbered and she will not know which is mine. Let us see which perfume she will choose.


Bottling our perfumes, beautiful outside and beautiful inside.



Our classroom on the left, seen from the bedroom.

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2 replies
  1. Nadeem Bhanji
    Nadeem Bhanji says:

    The ability to create and have an actual client critique the scent was very use file exercise… In some ways it is like an internship whereby the trainee is allowed to be creative, but the actual ‘judge’ is not the instructor (who may be biased by working with the particular student), but instead, it is final user of the product. Excellent training ground for real life practice! So, thank you to the client for sharing her time and insight into the course.

    Overall, excellent experience obtained in the course!

  2. Nadeem Bhanji
    Nadeem Bhanji says:

    Overall course comments:

    After discussing with classmates over lunch as to the exceptional multimedia course it has turned out to be…

    We started off with hands-on archery practise;
    The class then proceeded with fragrance smelling and handling;
    Amidst this there was Sufi music, coffee-with-cardamom tasting and other sensory experiences…
    To top it off, Salaam’s multilingual abilities had the group always wondering what he had just meant in his expressive languages…

    All in all, a truly wonderful action packed week in the world of perfumery!
    Thank you Salaam!

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