Abdes Salam Attar
Abdes Salam Attar, of French origins, is perhaps one of the most famous perfume composers and researchers in olfactory psychology operating in Europe. Approaching perfumery in full respect of the deep and wide Eastern culture of the natural essences and of their effects, he returns to the antique tradition of the herbalist-perfumer that endeavors to heal most common psychosomatic ills through olfaction, a field of aromatherapy that he defines as PerfumeTherapy.
For olfactory Marketing, Abdes Salam Attar applies the rules of psycho-aromatherapy and of olfactory psychology in order to elaborate true āpsychological fragrancesā (exclusively natural) that transport messages of olfactory communication and predispose the public to positive behavioral answers.
He also elaborates olfactory logos and realizes studies of olfactory marketing for companies and stores.
To promote and to disclose aromatherapy and natural perfumery, he has invented a series of didactical olfactory games that allow us to learn and to experience aromatherapy, olfactory psychology and the art of olfactory communication.
For the world of the show business, Abdes Salam Attar proposes olfactory settings for events and large-scale outdoor perfuming that predispose the public to collective emotional states.
Gabriele Bettoschi
Courtesy of www.lifegate.it
