Natural niche perfumes by AbdesSalaam Attar   Olfactory psychology, olfactory marketing and communication
Italiano | Deutsch | kodo, the art of perfume making  
MuskDeer | Ambergris | Alphabet of Scents | Aromatherapy   
   Perfumes shop Cart   Scents of the Soul | Olfactory psychology | Environmental Perfumes | Products   
 
 Scents of the Soul
 Sampling
 Private Collection
 PerfumeTherapy
 Special Scents
 Raw materials for Perfumery
 Gift Certificate
 Body Aromatherapy
 Ambient aromatherapy
 Personalized Perfumes
 Make your tinctures
 Didactical Kit
 Shaikh's perfumes
 Discounted perfumes
 ALL PRODUCTS

 Guaranty of naturality

 Sales conditions

 Transport and delivery

  Siete in: Home - The world of Smell - Olfactory Communication - Olfactory Marketing
Search

Da www.giuso.it

Fragrancing for communicating

 

It is called "sensory marketing" and represents at least for the moment the ultimate in the field of sale and communication techniques. The approach is totally different from traditional marketing, based on the scheme:

Need – purchase - satisfaction, it assumes that the emotional factor is decisive in the purchase decision. Studies have demonstrated that over two thirds of the choices made by the consumer are induced on the base of irrational subjective feelings. Most interesting is the observation that such feelings are directly related to sensorial stimulus experienced at the moment of the purchase.

On the international scene, ambient fragrancing already has made them its proofs in stores (Harrod's  in London, Macy's in New York, just to cite the most famous cases). The reason is simple: the nice smell of the space identifies in the unconscious of the customer the niceness of the products proposed therein.

Smells remain impressed in the human brain in the form of emotions tied to the situation in which they have been experienced. Therefore their effect is stronger and more incisive than any other sensorial stimulus. To diffuse aromas tied to happy memories of infancy for instance is the surest way to induce positive emotions and a favourable evaluation. Ambient fragrancing represents therefore a powerful tool that can be used effectively to convince the customers, conquering a not ephemeral space in their memory.

"La Via del Profumo" proposes diffusers and personalized fragrances elaborated according to the objective to reach: (favouring relaxation, contrasting smells considered negative, making the space identifiable, etc).

Among the companies that operate in the ice cream field in Italy, Giuso has realized, in exclusive for the customer shops of the “Fiordiriso & Sapa” a kit diffuser that, installed by the shop entrance, emanates an "ice cream scent" purposely created in order to evoke feelings of satisfaction, well-being, and healthiness of good handmade ice cream

Original article at http://www.ilgelato.net/numero18/sp-gel.htm

 


Store Description
Perfumes made with the finest natural aromatic materials.
Custom perfumes for privates and companies
by

La-Via del Profumo Natural niche perfumery   La-Via-del-Profumo-Profumeria naturale di nicchia


La Via del Profumo - Via Indipendenza 538 - 47854 Montecolombo (RN) - Italy

 

 

 

 

 

 

 

 

 

 


La Via del Profumo - Via Indipendenza 538 - 47854 Montecolombo (RN) - Italy