The perfuming of a city in conjunction
with shows or exhibitions, or simply as an event in itself presents
no real technical problems. We can perfume streets, squares,
buildings, both internally and externally, create a perfumed
cloudburst or even a perfumed fountain.
This event in Riccione
was based around a series of displays which looked at perfumes,
aromatherapy, the psychology of perfumes and perfume therapy.
The scented trail of aromatherapy
Diffusers in Viale Ceccarini
(Double click the photos to enlarge)
The perfumes of aromatherapy scented viale
Ceccarini from dawn till dusk with the use of powerful diffusers.
Each diffuser had a different aroma, compositions of essential
oils designed as real "aromatherapy perfumes".
Their properties were explained to the public, written on the
diffuser itself, and they were chosen for their curing effect
on the season's diseases, particularly on respiratory allergies
The perfumed mini trains
Perfumed mini trains
These tourist trains, armed with scent
guns, leave behind them a delicious perfume trail as they go
around the town.The essences chosen for the trains were those
and familiar. Thus making the visitor feel welcome and at home.
The perfume therapy
The marquee offers the visitor the chance
to smell up to 17 different perfumes (including Ylang-ylang,
vetiver, patchouli, rose, real musk
in their diffusers and even to try them (except the last two),
thanks to the spray bottles made available. The essences chosen
represent a wide range of psychosomatic curing effects. Explanations
of the effects of each of the essences are clearly explained
and this allows the visitors to understand the reasons why their
nose prefers certain smells to others, or in other words, to
make their own olfactory diagnosis.
The game of olfactory psychology
Soul perfumes booths
The Soul perfume booths
were perfumed by their own diffuser (see
upper corner in the booth), a large painting represents
each aroma and a text describing it's psychological effects
is also exposed.
The visitors can
enter all the booths and breathe the fragrances. That allows
them to decide easily which one they prefer. The
explanations given both inside and outside every perfume
booth help to explain the significance of the perfumes and allow
the visitors to discover the psychology of their own sense of
smell depending on their choice of perfume.
The available sprays inside
the booths invite the visitor to freely spray himself with his
preferred fragrance.This 'try and see self service' system is
a tried and tested technique used in creating olfactory sceneries,
in order to spread perfumes far away from their source by encouraging
people to wear them, using them as voluntary perfume diffusers.
In effect over 120 000 doses were sprayed during the 10 days
of the show. Enough to make of Riccione the most perfumed city
of the word for that period.